Beyond the Hype: Online Marketing Tools and Tactics That Get Results
When: March 5th, 2011, 12pm - 1:30pm EST (Add to my calendar)
Trainers: Adam Berezin, Jason Gumpert, Mike Holland
Cost: $149
Space for this course is limited! Sign up early to take advantage of the bonus offer.
For Dynamics ISVs, having a presence on social media sites, can provide important feedback on the market’s preferences. But a social presence may not equate with thought leadership. Smart investments in online marketing must also give you measurable ways to generate awareness, deliver a powerful message, and generate sales leads.
Join us for a fresh look at how successful Dynamics ISVs are using online marketing tools to achieve two key goals:
- Create the right content to engage the marketplace and create thought leadership;
- Identify investments that will generate measurable, sustainable marketing and sales benefits.
The session will include these topics:
- How to maximize usage of marketing content for ongoing online lead generation
- An examination of different types of real online lead data you should be gathering from Dynamics customers and VARs
- Simple, effective techniques to write online marketing copy that gets results
- Overlooked techniques essential to develop and utilize an integrated online marketing campaign
- A case study on using thought leadership content that gets noticed by your target audience
BONUS OFFER – Want a fresh new opinion on a piece of your marketing content? The first 12 registered attendees for this session are eligible for a free 30 minute private consultation (after the session) aimed at boosting the effectiveness of a piece of their marketing material such as a white paper, webinar promotional email, or article for an industry publication. And if you’re feeling brave, let us know ahead of time whether we can consider using your content as teaching material in front of the group – an opportunity for you to get even more valuable input from the other marketers in attendance.