Microsoft's quest for omni-channel service lives on in Dynamics 365 with Portals, CaféX

Microsoft will end new sales of Parature starting November 1 2016, but existing customers will not lose support or the ability to renew in any set timeframe.

In a new interview with MSDW, Microsoft has explained that earlier guidance communicated to partners about ending support for both Parature and Dynamics Marketing was inaccurate. Microsoft has not set a date for ending support. But as Parature recedes into a support state, the Dynamics 365 team intends to use lessons learned from the experience to will shape future Dynamics 365 customer service-related product choices.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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