Email Marketing Best Practices webinar - for Microsoft CRM users & partners

Wednesday, June 16, 2010 @ 6:00 PM EDT

    Summary

    Join SalesFUSION for this deep-dive into the ins and outs of best practice email marketing.
    Many Microsoft CRM users struggle with the issue of using internal or external email marketing solutions. This session is designed to dive into what makes email marketing programs successful and how Dynamics CRM users can benefit from integrating an email marketing application into Microsoft CRM.
    The topics covered are very detailed and this session will provide best practices regardless of the system you use.
    Agenda
    Topics covered in this session:
    * Basic email marketing best practices
    * Email campaign types and uses
    * Email integration within Microsoft CRM
    * Sending email marketing campaigns from within Microsoft CRM
    * Tracking opens, clicks and web visits post-campaign
    * Using web tracking to boost email marketing ROI
    * Automating Multi-Step email campaigns
    * White listing, can/spam law for B2B and Split A/B Testing
    * Designing great emails in HTML
    * The importance of Subject Lines

    Speakers