CRM for the CMO - The Customer-First Manifesto for Modern Marketing Leaders
Join Nick Wassenberg, Marketing Solutions Practice Director at PowerObjects to get a firsthand view of the trends that have changed marketing and CRM forever. Learn how today's marketing leaders are using CRM to outsmart, outpace and outperform the competition.
Topics will include:
- CRM and the new buyer's journey
- 4 ways to improve marketing results with CRM
- How to lead marketing - and the rest of the company - with CRM