Scribe Helps Pro Basketball Team Start Sell-Out Streak and Then Increase Fan Excitement

Established in 2008, the Oklahoma City Thunder plays in the Western Conference of the National Basketball Association (NBA) and is the only team among all major professional sports leagues located in the state of Oklahoma. The team’s home court, Chesapeake Energy Arena, seats 18,203.

After focusing on launching the business for two years after the Oklahoma City Thunder first began operations in 2008, the team turned to Microsoft Dynamics CRM to help increase ticket sales and improve overall fan experiences. Leveraging Dynamics CRM to its fullest extent required integrating the system with other key data sources such as the ticketing system and fan demographics.

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