Personify Expands Product Portfolio by Leveraging Scribe Online Platform to Develop New Data-Import Utility

Personify delivers solutions that help associations and non-profit organizations understand, track and manage the individual interests, behaviors and transactions of their constituents. The company’s main offering, Personify360, features a suite of capabilities that facilitate CRM, operations, analytics, e-business and other business processes.

In recent years, Personify customers have increasingly requested the ability to import bulk data from their ERP, marketing automation and event-management systems into Personify360. Personify thus launched a plan to add a more extensible utility to its product portfolio and began researching integration platforms on which the utility could be developed.

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