One of America’s Leading Food Manufacturers Continues to Grow with Microsoft Dynamics AX and CRM

Such rapid growth presented operational and customer service challenges. As a start-up company, very limited IT systems were in place. Employees did most data work using Microsoft Excel. This was fine when the company was a five person shop but as the company grew, executives realized they needed to implement a robust ERP system to provide automation, inventory control, supply chain and warehouse management that could play in the small market, go to a medium market, and eventually drive them to a large market model.

Moreover, the customer base was growing at an alarming rate and the company realized that it required a better way to manage customer interactions. Due to the increasing volume of inquiries, using Excel to manage sales, marketing and digital communications, and customer satisfaction wasn’t the robust tool the company needed to manage, track and respond effectively.

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