Large Bicycle Manufacturer Supports Continuous Improvement in Dealer Operations

Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek faced the challenge of having no centralized data.

The company has a made a deep committment to taking dealer relationships past the traditional distribution model. By applying the manufacturing theory of continuous improvement they help dealers maximize profits. Complete dealer account information housed in Microsoft Dynamics CRM allows Trek's outside sales team to collaborate with dealers to achieve improvement goals.

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