GeoEX Increases Marketing-to-Sales Data Connections, Enhances Nurture and Campaign Programs

A pioneer of travel to remote and challenging destinations since 1982, GeoEx (Geographic Expeditions) provides handcrafted cultural tours, treks, safaris, and journeys by ship and train to the world's most astonishing places.

To help accelerate the sales process following the launch of marketing campaigns, GeoEx initiated a plan in 2013 to complement its integrated print and digital marketing programs with an automated nurturing program. To increase the likelihood of success, GeoEx also wanted to integrate the new automated nurturing program with its existing PEAK 15 CRM solution—built on Microsoft Dynamics CRM and tailored to the travel industry. Information would need to flow quickly between marketing and CRM so GeoEx could effectively nurture leads and evaluate campaigns by leveraging accurate, up-to-date performance data.

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