Driving User Group Membership by Integrating CRM with Event Registrations and Prospect Lists

As a 10-year-old company, Dynamic Communities has experienced rapid growth in recent years as its Microsoft Dynamics user group memberships and event attendance have surged, while the number of employees has tripled. To maintain this successful trend, Dynamic Communities decided to integrate its Microsoft Dynamics CRM system with information systems relating to event registrations and prospecting. By connecting the three data sources, the marketing and sales teams could streamline prospect nurturing and enhance member relationships.

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