CRM-ERP Integration Enables Midwest Industrial Supply's Sales Team to Enhance Customer Relationships

The world leader in environmentally-sound dust control, erosion control, and soil stabilization, Midwest provides customers with more solutions, documentation and support than any other chemical manufacturer.

As Midwest determined the cloud offered a more efficient way for the sales team to manage customer relationships, the company also realized integrating CRM with ERP would streamline business processes. In addition to processing customer orders faster, the integration would enable sales to spend more time servicing customers.

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