Atdec Integrates Magento eCommerce with Dynamics CRM and ERP to Generate Accurate, Real-Time Visibility

Atdec is a market-leading designer and manufacturer of audio-visual mounting systems, bringing to market the best-of-breed laptop, display and projector mounting solutions that offer the highest levels of functionality and ease-of-use.

With customer and sales order information originating across isolated ERP, CRM and eCommerce systems, Atdec wanted to deploy a solution to ensure the latest information from each system would flow automatically into the other two. The business required immediate visibility into orders so sales and service staff could assist customers more efficiently. Furthermore, by automatically uploading customer contact details and marketing preferences into CRM, Atdec knew it could also expect to manage marketing campaigns more effectively.

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