Octanorm Uses New CRM System to Transform its Awareness Campaigns, and Provide a Higher Level of Aftersales Service to Customers

Octanorm UK, is the world's leading manufacturer and distributor of the synonymous aluminium exhibition system.

Five years ago, Octanorm replaced its aged Sage Line100 system with a tailored SYSPRO ERP solution from K3 Business Technology Group (K3). The company was also using Goldmine CRM, but it was inflexible to the growing needs of the business. They needed a new CRM system that could enable Octanorm to manage its marketing campaigns by recording whether or not customers have received mailings.