Insights®, a Leader in People and Organizational Development, Integrates Data from 30 Countries Between Two Dynamics CRM Systems.

As a company focused on maximizing effectiveness for many of the most prestigious organizations in the world, Insights Learning and Development also needs to ensure that its own organization is working at full effectiveness. This dynamic and innovative company uses Microsoft Dynamics CRM to manage its customer relationships. With global operations across 30 countries best practices dictated that at least two CRM servers be implemented for users on both sides of the Atlantic.

This left Insights with a critical decision: whether to have separate, geographically specific data on each server or work toward the goal of a single, centralized information repository. After consulting with its technology partner, ProductiveGap, that decision was easy thanks to the versatility of Scribe integration tools. Using Scribe to enable near-real-time synchronization between two separate CRM servers, ProductveGap created one unified—or federated—source of CRM data for all of Insights.

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