Genius Shaves Weeks Off Trading Partner Implementation, Redeploys Resources and Improves Order Visibility

Genius Products, headquartered in New York, NY, is a distributor of home entertainment products including DVDs and CDs to customers such as Wal-Mart and Target. In 2005 Genius Products acquired another leading provider of entertainment products, Wellspring, headquartered in New York. Genius Products implemented Microsoft Dynamics GP well before the Wellspring acquisition, which left them with the problem of converting Wellspring’s Peachtree system to Microsoft Dynamics GP.

In addition, Genius Product’s and Wellspring both had EDI requirements. Genius Products deployed Edisoft integrated with Microsoft Dynamics, while Wellspring deployed TrueCommerce. All EDI orders coming into Wellspring had to be handkeyed into the Peachtree system.

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