Equinox Fitness Now Integrates Its Microsoft Dynamics CRM With Its Membership Club Data
PUBLISHED BY: Scribe Software
Equinox Fitness, hailed as the “best gym in the country” by Fitness magazine, runs nearly 40
upscale health clubs across the United States.
Active Equinox members are managed in an application called eClub that keeps track of membership contracts, club usage, personal preferences, and service and merchandise transactions. Prospective members are managed using Microsoft Dynamics CRM, which allows sales advisors to track leads from first contact through to membership purchase.
Equinox needed a solution that could integrate Dynamics CRM with eClub.
Active Equinox members are managed in an application called eClub that keeps track of membership contracts, club usage, personal preferences, and service and merchandise transactions. Prospective members are managed using Microsoft Dynamics CRM, which allows sales advisors to track leads from first contact through to membership purchase.
Equinox needed a solution that could integrate Dynamics CRM with eClub.
