Concord Industries Now Integrates Merchandising Data Seamlessly Between Dynamics CRM and GP

Concord Industries is the premier manufacturer and supplier of corporate identity, and promotional items, and an official licensee for NFL, MLB, NASCAR, the Olympics, and more.

For years, Concord Industries used a combination of ACT!, individual spreadsheets, and a set of internally developed web portals along with Microsoft Dynamics GP to manage its customer contacts and accounts.

With information spread across multiple platforms, however, the company faced costly redundant manual data entry, resulting in inconsistent and erroneous data. Sales people could no longer track opportunities effectively—and that meant potential revenue was being left on the table.

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