Mrs. Fields Gifts Streamlines Retail Processes, Gains Real-Time Information, and Meets Compliance and Safety Requirements in its Bakeries

Launched in 1988 and based in Salt Lake City, Utah, Mrs. Fields Gifts Inc. is a wholly owned subsidiary of Mrs. Fields Famous Brands LLC. and now offers more than 200 different gift items. Mrs. Fields Gifts is a premier direct marketing and baked goods gifting business seeking to integrate operations, prepare for future growth, and expand inventory visibility with minimal disruption.

Having outgrown their enterprise resource planning systems and expecting significant future sales growth, the company needed new ways to integrate operations, gain insight into the inventory process, and improve core business systems with minimal disruption.