John has been in the IT industry for over 30 years implementing technology solutions with the last 8 years specifically focused on CRM.  With a strong foundation in business and operations analysis, John has worked with organizations to first identify and map out their business requirements and processes, to ensure that CRM will meet the business and user needs for successful user adoption.

John is very active on LinkedIn and has recently written several blogs about CRM strategies and approaches including the Top 3 CRM Implementations to Avoid, Understanding Storage and Backup for CRM Cloud Solutions, and introducing OCM as a CRM strategy to increase user adoption.